1. HOME
  2. ニュース・イベント
  3. イベント・セミナー

イベント・セミナー

イベント

2017年01月04日-

[1月6日]The 52nd STIG PoP Seminar: Multimodal Fusion as a Cognitive Mechanism of Interpreting Political Cartoons: Debates on U.S. Beef Imports into Taiwan

STIG-科学技術イノベーション政策の科学教育プログラム(東京大学)

趣旨

Speaker: Tiffany Ying-Yu Lin, Distinguished Postdoctoral Scholar, Institute of European and American Studies, Academia Sinica

 

Political cartoon is not only the media that conveys complex ideological messages but also the multimodal genre that vividly combines the visual mode, verbal mode, and conceptual mode of metaphor and metonymy. This study proposes a multimodal fusion model as the cognitive mechanism of political cartoon analysis. Our multimodal corpus includes 56 political cartoons concerning U.S. beef import issues in two dominant Taiwanese newspapers, the Liberty Times and United Daily News. Our analysis demonstrates multimodal fusion is a significant and recurrent representation technique in the genre of political cartoon, which has the cognitive function of encapsulating the abstract complex political debates efficiently with irony and humorous effect. The findings highlight the important role of metonymy, showing how metonymies and metaphors are interwoven in the process of multimodal fusion. This study indicates that although the critical messages and distinct stances of political cartoons in two newspapers both emerge through multimodal fusion, they are highlighted and contrasted through prominent visual features and verbal context shown in the cartoons.

お問い合わせ

東京大学科学技術イノベーション政策の科学(STIG)事務局

STIG☆pp.u-tokyo.ac.jp(☆を@に置き換えてください)

日時

2017年1月6日(金)18:00-19:30

場所

東京大学本郷キャンパス第二本部棟6階610会議室

言語

英語(同時通訳はありません)

主催

東京大学科学技術イノベーション政策の科学(STIG)

参加申し込み

所属、お名前を明記のうえ、メールにてお申込みください。

宛先:STIG☆pp.u-tokyo.ac.jp(☆を@に置き換えてください)

アーカイブ